LOGOS & BRANDING

• Appear large and well-established
  A good logo will make you appear to be a serious business. If you substitute clip-art for a logo and print your business cards on your home computer, you will find that your customers expect to compensate you a lot less than what you would like.
  
  
• Show that you are a reputable business
  A business without a logo is like a doctor working out of a garage. If you want to give your customers and potential customers a good feeling about working with you, make sure that you show your commitment to them and your business with a good logo.
  
  
• Help them remember you
  Did you know that 40% of consumers better remember what they see than what they hear or read? Associating graphics and colors with your business will help them to remember who you are, and when they need your product or service, you want to be the first one they think about!